The dashboard segments customers and identifies their most frequently purchased items, along with where those items were placed within the store. These insights help optimize product placement to improve visibility and increase sales. Understanding customer purchasing behavior allows for more informed inventory decisions and ensures optimal stock levels.

The dataset also included information on the sales promotions running at the time. This enables stakeholders to assess whether their marketing efforts performed as intended. With quick and accessible visualizations, the business gains the ability to pivot and adapt in real time.